How Did Brands Score in Super Bowl Advertising? (Podcast)

By MRM Staff

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers.  Listen to a replay on how food ads did during the Super Bowl with Bob Kraut and Kevin Krim of EDO, which works with advertisers, agencies, and TV networks to drive better value for media investments.

On the company’s origins, Krim said, “The idea was a realization that consumers are interacting with TV ads in the same way as digital ones; it was just harder to know the response.”

The secret to EDO’s data-driven insights is that they monitor advertising and what happens on search engines immediately following them to develop a response rate. This data then helps brands understand which creative and programs deliver the best ROI.

Krim, the company’s CEO, and Kraut, a strategic advisor, and former CMO at Papa Johns, talked about how the big game’s…