Viral Cinn-sation: How Shuckin’ Shack Crunched an LTO

After a viral tweet about shrimp tails unearthed inside a box of Cinnamon Toast Crunch took the Internet by storm, Shuckin' Shack CEO Jonathan Weathington knew that the brand had to capitalize on this media sensation and launched a version of its own: Cinnamon Toast Crunch Shrimp.

“There are few things as terrifyingly unwelcome as finding unexpected items in our food,” said Weathington. “It can be a make-or-break moment for restaurants, especially. That being said, as we heard about the story and watched the flurry of tweets unfold, we decided to have some fun with it. Mostly, we were curious if it would even taste good.” 

The concoction features double battered fried shrimp made with buttermilk, flour and Cinnamon Toast Crunch and served with a side of Sweet Thai Chili sauce. While it was purely experimental and not meant for sale, interested customers can now experience the taste for themselves as a secret off-menu item available for a limited time at the…