This is How Customer Insight Data Can Lead Restaurants to Success

Over the past few years, big data has changed the way the food industry operates. The data analytics market is one that made a splash, and seemingly continues to grow as it proves its value. In fact, according to Market Research Future, the data analytics market is predicted to hit $132.90 billion by 2026. Businesses using big data can expect to see an average profit increase of eight to 10 percent -- a testament to why restaurant owners and operators have embraced big data to help understand customer wants and expectations to keep them loyal. Executives in the food industry understand that knowing their clients’ preferences will help them to create better promotions, increase sales, and improve their operational efficiency, leading to a better customer experience. 

The COVID-19 pandemic clearly put a spotlight on the fact that the restaurant industry is very much in flux today compared to years prior. And with that, restaurants that had the means to survive one of the most…