MRM Research Roundup: End-of-April 2021 Edition

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The Value of TrustCustomer trust may in fact be more important than customer satisfaction when it comes to understanding customer loyalty and their future intention to spend with a brand.

More than 9,500 consumers were polled for the study, which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. The study also uncovers consumers’ QSR competitive positioning, brand preferences, delivery trends, and use of new technology.

The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. But for the QSR industry specifically, consumer expectations increased as priorities moved to health and safety first, which have, in…