Why Limited Time Offerings are More Than a Passing Phase

Limited Time Offerings (LTOs) have been a staple of the restaurant industry, although their very nature is short-lived. For consumers, LTOs often bring to mind seasonal offerings that have become synonymous with specific times of the year. For restaurants, LTOs create new avenues to connect with customers and generate opportunities for chefs to expand offerings. Any quick-service restaurant endeavoring to increase consumer engagement and create a dynamic brand needs to consider making LTOs a significant part of their menu development.

As a proud part of the leadership team at Craveworthy Brands, the platform company behind 11 unique restaurant concepts, I lead day-to-day supply chain management, events, distribution, and of course, LTOs. Managing LTOs across multiple brands, I’ve seen how their activations strengthen brands not just from a marketing standpoint, but operationally as well. While brands rely on consistent quality and recognizable products, having a systematic…