Raising the Table Stakes: Why Omnichannel Is More Important Than Ever in Hospitality

There’s that word again: omnichannel. The word omnichannel has been buzzing since 2010, but at its core it’s all about guests. A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels.

Why is omnichannel more important than ever? 

Technology Has Leveled the Playing Field in Hospitality For many years, you had restaurants that did delivery and restaurants that didn't. Some restaurants were able to implement omnichannel strategies to stand out from the crowd. Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. All of a sudden, we live in a world where cloud-based technology is much less expensive, much more available and, most importantly, interconnected. 

2020…