The Importance of Being a Social Concept

"Social" is all the rage these days. From January 1st, 2018 to the present day, over 55 restaurants opened across the country with the word "social" in their name. And then there's the dozens and dozens that don't use the "S" word in their name, but definitely market the concept.What does "Social" mean anyway? Essentially, it's the hip younger sibling of eatertainment. When you think of eatertainment, you likely envision a part-restaurant, part-arcade combo. Essentially, gaming concepts like Chuck E. Cheese’s, GameWorks and Dave & Buster’s are very much eatertainment. This concept has grown in popularity over the years. But now, "Social" is taking over where eatertainment left off.

Rather than solely relying on the bells and whistles of a flashy arcade game, Social restaurants encompass an entire hip experience- and usually a very active one. From bowling to miniature golf, karaoke rooms to darts, Social establishments focus on creating a fun factory for…