MRM In Conversation: Storytelling as Restaurant Marketing Vision

MRM In Conversation delves into challenges restaurateurs face by offering problem-solving case studies. In this edition, we talk with PR pro Karen Schloss Diaz about the importance of storytelling in restaurant promotion.  Send any suggestions for MRM In Conversation to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.  Karen Schloss DiazSchloss Diaz and her husband/partner, Frank, launched diaz • schloss communications in 1994. The Montclair, New Jersey-based boutique public relations, marketing, social media and consulting firm focuses exclusively on the hospitality industry and is well-known for launching restaurants and food products in New Jersey, New York and internationally. The agency has also represented hotels, food businesses, chefs, culinary schools, a stemware line, the Montclair Food + Wine Festival and wine world personalities. She has been restaurant amd food trends columnist for The Montclair Times/North Jersey Media Group …