Why Restaurants Need an ‘Always On’ Approach to Marketing

Right now, many restaurants are benefitting from promoting a value-proposition message, but what happens after those end? How can they convert those guests into loyal diners? That's where old-fashioned consistent marketing efforts comes into play. 

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting a marketing budget creates a ripple effect that may not be felt until months down the road when the damage has already been done. One way to avoid this is by following an 'always-on'approach to marketing that focuses on attracting new customers, increased repeat business, and overall brand awareness. Then, layer on seasonal promotions and specials that help boost sales during slower seasons."

Cutting a marketing budget creates a ripple effect that may not be felt until months down the road when the damage has already been done.

Chirone suggests restaurant owners should typically…