Listen Up Restaurant Brands: Social Listening Tips to Cut Through the Chatter

The number of social media conversations happening at any given moment is massive, and it’s only increasing every day. In fact, Statista estimates that social media users around the world will grow to 2.77 billion in 2019. With the amount of conversations taking place, many brands find it overwhelming to sort through all of the chatter and clutter taking place on social media. Social listening provides the ability to take all of these conversations and turn them into meaningful insights and data for your brand.

What is Social Listening?Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It enables us to identify key topics of conversation that are of interest to our audiences, providing insight into their opinions, pain-points, interests and more. Brands can then use these insights and turn them into action.

Restaurant, Food & Beverage IndustryThe most commonly discussed industry online is the…