Value Is the Restaurant Buzzword for the Summer

Restaurants are presenting a value message to connect with potential guests concerned with rising costs and inflation. 

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether.

“Restaurant operators and manufacturers can win in this environment by differentiating value, understanding that value doesn't always translate to the lowest price,” he advises. “Quality and value become a critical differentiator when consumers spend on a restaurant meal during these challenging times." 

Seated surveyed 50 of their top partners based in New York, Dallas, Boston and Atlanta to get a deeper look at how inflation has impacted their businesses – and how they are responding to it. 

The most common methods used to increase foot traffic and sales:

Create a loyalty…