Have it Your Way: Restaurants and Consumers Unite with Tech

Diners want their guest experience to go their way. This is what the service industry in America is based on – the customer is always right. Many restaurants have embraced the age of personalization, in which customers and businesses can mutually benefit from using technology to give and receive what they want.

Accommodating a New Consumer Culture In the 80s and 90s, social trends were all about conformity. Everyone wanted the same things. In the twenty-first century, our tastes have expanded, and there is a wider net of options.

In restaurants, this has not changed much. Each McDonald’s has the same menu and similar decor. Imagine if the interior of each restaurant was different. The food may stay the same, but the restaurants could be updated based on trends and decor that best fits the neighborhood preferences. For chains, stepping out of “cookie cutter mode” could be a useful thing. 

Developing each restaurant to fit its location is the first step to personalization…