We Can’t All Be #SaltBae, But We Can Deliver Memorable Dining Experiences

It seems like no one goes out to eat anymore, but maybe today’s consumers are just looking for something new. From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience, consumers are now expecting restaurants to deliver an experience beyond flavor. In a world still recovering from a pandemic and economic crisis, consumers long to escape into experiences of delight and togetherness.

Where Have All the Restaurant-Goers Gone?Let’s face it, the coronavirus changed the way people live and work; it also changed the way that they eat. We relied on local shops and grocery deliveries when hunkering inside our homes. We hoarded, stored, made do, and learned to cook (or tried to).

Although consumers have returned to restaurants in gradually increasing numbers, behavior around eating out has changed. It’s a bigger deal, a rarer occasion, and (thanks to the rising cost of living) a more expensive affair. All of this means that…