Why We Should Care About Designing for Millennials

Although they don’t have considerable spending power now, Millennials will soon dominate consumer behavior.  We are already seeing this begin to take place in the current market, and it will only continue to grow. Therefore, it is vital for restaurant operators to learn how to connect with Millennials on a personal and authentic level.

According to research by Nielson, there are five defining characteristics of Millennials that should be addressed.

They are diverse, expressive and optimistic. They place value in the arts and self-expression, and are led by their typically high levels of education.They are urban thinkers. Those that are not living with their parents are often found in the cities, looking for the vibrant energy of housing, shops and offices all in the same area.They desire authenticity and caring. Millennials value high-quality, locally produced items, and are especially drawn to places that have a social impact.They are well-connected and look for the personal…