The Benefits of Genuine and Relatable Social Media Marketing

The statistics are staggering: many new restaurants won’t see their first anniversary, and even fewer will see their fifth. Yet, new restaurants are always popping up, laying their claim to the literal pie. Why not? Restaurants command an almost $800 billion dollar industry, as per the National Restaurant Association.

Rapid advancements in the way people communicate are leaving a huge impact on the small fish in the big pond; and restaurant owners can do a lot within this realm to improve their bottom line. Creating an engaged and genuine social media presence displays love, trust, and care to a restaurant’s clientele.

Social media and the always connected cannot-get-away-from-our phones syndrome are taking over. Every day is looking more like an episode of Black Mirror, a popular BBC science fiction television series that explores the darker side of modern technology. Diners check-in to breakfast, lunch, and dinner and post photos of everything they consume, leaving their…