Reaching and Keeping the New Generation of Diners with Effective Customer Loyalty

Time is money, and consumers representing the youngest two adult generations are in short supply of both. When it comes to having a side hustle, Gen Z and millennial consumers are outpacing Gen X, baby boomers and seniors. With not much time on their hands, the younger generations of adults don’t have much time to cook – with other sources of supplemental income keeping them busy 24/7.

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits.

First, Segment Your AudienceYour guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

Create personas to understand what younger diners are looking for, then send them timely and relevant messages and offers. Does your data show millennials work 9-5…