Challenging Status Quo in Design

John Paul Valverde and Miguel Vicens, creative directors of Coevál Studio, are design rebels always up for a challenge.

“We try to not follow others,” Valverde told Modern Restaurant Management magazine. “We don’t pick items from a brochure and just create specs. We have to work with very tight budgets and be creative.”

The RusticThe branding, architecture and interior design firm specializing in restaurant design is attracting attention in the Lone Star state. Among the studio’s projects are The Rustic, a multifunctional destination, and Design District nightlife spot, Quill.

Everything in a restaurant is about guest experience from the food and service to the shapes and colors of the space.

“Our team is very diverse on different aspects of design and operations,” said Vicens. “We have a mix of interior designers, graphic artists, brand directors and architects and we like to make sure all the components and our backgrounds work together when developing a new…