What Restaurants Can Learn from Hotels

Restaurants and hotels have at least two traits in common. Both industries are faced with selling a perishable product in a consumer-informed world that is rife with competition. For more than two decades, hotels have improved their ability to identify their guests and engage them in a way that delivers a direct, positive impact to the business with loyalty programs. In fact, in a recent survey conducted by Hospitality Technology, hotels identified traditional loyalty programs as the single best interactive marketing tool to engage customers while delivering a high impact to the business.

Restaurants can learn at least three key things from hotels:

Implementing a loyalty program should be treated as a strategic business decision. Engaging a critical mass of customers with a loyalty program will drive more business. Adding value to the brand with a loyalty program will boost franchisee sales.Both hotels and restaurants believe traditional loyalty programs deliver high business impact…