Talking With: Linda Duke, Restaurant ‘Marketing Maven’

“The most successful restaurant brands are those that resonate with consumers, their brand promise is kept with every customer, every day and every dish they serve,” according to Linda Duke, CEO of Duke Marketing LLC. The full-service marketing firm based in San Rafael, CA, recently celebrated 25 years in business.

Duke has consulted Fortune 100, top restaurant, retail and hospitality chains in the U.S. and abroad, and is a nationally recognized franchise and multi-location expert, speaker, educator and published author of “Four Star Restaurant Marketing Cookbook-Recipes for Restaurateurs™,” nominated for a James Beard Award and International Association of Culinary Professionals for Best Resource in 2008.

In Modern Restaurant Management’s continuing “Talking With” series, Duke discusses the importance of storytelling, brand awareness and how to measure the effectiveness of a marketing effort.

What are some of the common strategies and tactics to effective…