Build a Loyal Customer Base by Offering Freebies

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy.

Benefits of FreebiesEveryone enjoys getting things for free. Whether it’s a side of fries, a bread basket, or a birthday dinner, the psychology of freebies is innate. Free food leverages the principle of reciprocity: when someone gives you something, you usually feel obligated to provide a benefit in return. A free meal helps create lifelong customers. Nearly 65 percent of a company’s business comes from existing customers, and 43 percent of customers spend more money at businesses they frequent regularly. 

Discounts can briefly generate an increase in sales, but they generally attract bargain hunters who will turn to another brand at the first sign of a better deal. Offering strategic freebies helps form relationships and delivers real value. A freebie is an easy way…