How Consumers Engage with QSRs
3 Min Read
A return to work in offices and higher grocery prices due to continued inflation pressures are among the factors leading to nearly one in four U.S. households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs.
Heading into the end of 2023, two-thirds of consumer households (64 percent) planned to spend at the same levels with restaurants as they did over the second and third quarters of the year. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week. However, households with children were more likely to frequent restaurants – three to four times a week – and more than half plan to spend between $150 and $500 each week on dining out.
Traditional QSRs, like McDonald’s and Wendy’s, proved to be the top choice for households with and without children. Those with children frequented…
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