What Guests Want from the QSR Experience

4 Min Read By MRM Staff

Sixty one percent of diners would leave a drive-thru line with five or more cars in front of them, according to a survey on QSR ordering preferences from Xenial.  Long lines do not have to scare customers away, however: 91 percent of diners who say they would skip or leave the line if there were too many cars also say they would be more likely to stay if they previously experienced speedy drive-thru service at the same restaurant.

While  more than half (52 percent) list drive-thru as the ordering option they most often choose – in-restaurant dining popped to 22 percent, up from 17 percent when Xenial first asked the question in 2021.

Conducted by The Harris Poll on behalf of Xenial, a Global Payments company, the survey details the behavior of nearly 2,000 U.S. adults who vist QSRs and how they engage with the restaurants. 

Diners’ top ordering and payment preference varies indicating that brands need to have multiple methods available.The top preferred methods to order and…