Standout Promotions Designed to Fill the House

One of the ways restaurants can attract a loyal customer base is through unique promotions that set them apart from the competition. These events can also be effective tools to cement the restaurant’s brand while increasing sales volume.

DeNicola Restaurant Group’s Joe DeNicola, co-owner and executive chef at Del Fuego, La Tavola and Ruvo, noted that he uses different types of promotions in each of his restaurants.

“We try to use promotions as both entertainment and fun as well as trying to show our culinary experience and knowledge of food, wines, beers and spirits. Promotions in general are trial and error and the feedback by the successfulness is how you determine which to continue and which ones to flop.”

For example, Del Fuego, a Tex-Mex concept, hosts an annual Taco Eating Contest each year on the first day of football season with door prizes, giveaways, and food and drink specials. The event showcases the restaurant’s most popular menu item and positions it as a…