MRM News: Innovating Event Management

1 Min Watch By Barbara Castiglia and Kevin Freibott

Gather has entered a strategic partnership with Vista Equity Partners that will provide the event management software provider with capital to expand its Atlanta employee base and fuel product development. Gather is on track to power $1 billion in sales by the end of 2017.  Since its inception in 2013, Gather has driven events for more than 3,500 U.S. restaurants and venues, including Fleming’s Prime Steakhouse & Wine Bar, Rick Bayless’ restaurants and Darden Specialty Brands.

“The hospitality industry is increasingly turning to technology to streamline processes, and many restaurants and venues are identifying event programs as the most lucrative business arm to optimize,” said Nicholas Miller, co-founder and CEO of Gather. “Vista’s financial strength and software expertise will fuel Gather’s next chapter of growth, allowing us to improve our existing product and continue to help clients develop event programs that will serve as major revenue streams.”

With its…