MRM News: The Importance of Listening to Franchisees

3 Min Watch By Barbara Castiglia and Kevin Freibott

In this clip, Modern Restaurant Management (MRM) magazine listens as Cinnabon President Joe Guith gives examples of why listening to franchisees proved to be beneficial to the brand.

Last year, Cinnabon celebrated the  national “roll-out” of BonBitesTM thanks to franchisee innovation.

"BonBites deliver a fun way for our guests to enjoy the irresistible ‘Cinnabon experience’ and flavor they crave from our world-famous Classic Roll in just one – or two – perfect bites,” said Guith. “Our dedication to innovation and menu variety means providing our Guests with options that enable them to treat themselves more often with sharable, portable size options that are just right for any occasion.”