How Do Restaurants Benefit from Digital Signage?
2 Min Read By Karen Anthony
Can you remember what the restaurant business was like before digital displays?
New menus had to be printed every time the management introduced a new dish or flavor. That process involved proofreading, test prints, waste of paper and money in printing the menus.
There was no information on nutritional value and calories per serving and other health-related information guests wanted to know.
The use of digital technology has changed the landscape in many ways.
Make Waiting FunWhile they won’t exactly decrease the wait time since they cannot speed up the cooking and service process, digital displays can decrease the perception of waiting time for patrons. Narrowcasting special channels, internal programs and promotional events keep the waiting customers entertained.
At restaurants, you can even provide information about their waiting time as well as information on the menu items and drink specials.
Get Them Talking on Social MediaSocial media is a great way to build up your…
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