2024 Outlook: Glass Half Full? 

It’s a common assumption that past performance is the best predictor of future behavior, but the last few years have been anything but common. Quick-service restaurants (QSRs) rode the wave of unprecedented consumer behavior shifts and the successes and challenges it brought along. 

So, what can the QSR industry expect in 2024? Looking back at last quarter’s performance suggests the glass is proverbially half full. 

The operative word, however, may be “half.” On the positive side, Revenue Management Solution's end-of-year trends suggest performance remained stable compared to previous quarters, and sales are positive. On the negative side, traffic and quantity per transaction slid, indicating consumers are cutting back. Net sales are primarily driven by average check increases and pricing opportunities are diminishing. 

Figure 1: QSR performance still positive  

QSRs Stay StrongA ray of hope shines from the findings of RMS’ year-end look at evolving consumer…