Why Your Restaurant Needs Marketing and PR Now More Than Ever | Modern Restaurant Management | The Business of Eating & Restaurant Management News

During a recession or economic downturn, virtually everyone struggles. One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. A flexible public relations and marketing program can help create interesting promos to draw consumers to your business, as well as generate timely media stories of interest to your customers and community. Pro tip: having a PR crisis plan in place is vital as a crisis situation can easily arise! Let’s look at some of the ways foodservice businesses can survive and even thrive during this unprecedented time.

Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

When people are being urged to stay home except for essentials like food, healthcare, medications, and fuel, heading to a favorite restaurant for a sit-down meal is unlikely, and…

Melissa DiGianfilippo

Melissa DiGianfilippo is a partner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts. DiGianfilippo leads a highly skilled team to help clients achieve their goals. Under her direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.

Alexis Krisay

Alexis Krisay is President of Marketing for Serendipit Consulting. With an extensive background in online and offline strategic marketing operations, Krisay developed her innate talent and passion for all things marketing. Known for her out-of-the-box thinking and contributions of fresh ideas, Krisay has helped dozens of clients in the residential and commercial real estate, lifestyle, hospitality, spa and wellness, and health and fitness industries effectively identify market opportunities and pair them with strategic and impactful, results-driven marketing solutions. She has 15 years of experience in the fast-paced, ever-changing field of marketing, and has truly developed a deep understanding of what makes people, brands, and organizations tick.

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Melissa DiGianfilippo

Alexis Krisay