Be Prepared: Cocktail and Beverage Trends for Events | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In order to pull off successful events and cater to their clients’ needs, event planners and their bar staff. need to be in the know with all the upcoming trends. A trendy cocktail and beverage selection can truly transform an event and now is a good time for event planners to recalculate and learn about trends so they will be prepared and armed with knowledge when businesses are back up and running.

Some top trends include a rise in the prominence of mocktails and non-alcoholic drinks, demand for sustainable practices, and the addition of CBD drinks to menus across the country.

Low or No-Alcohol DrinksOne of the fastest-growing trends we’ve seen on cocktail menus is drinks with low ABV — alcohol by volume — or no alcohol at all. This is inspired by multiple factors: general health and wellness concerns, the rise in popularity of seltzer-based cocktails (which have less alcohol and fewer calories than other drinks), and sober-curious lifestyles reflected in trends like Dry…

Jonathan Morse

Jonathan Morse is the CEO and founder of Tripleseat, a web application for restaurants, hotels and unique venues, chosen by more than 35,000 Event Managers and Restaurant Owners. Tripleseat helps these businesses increase their event bookings and streamlines the planning process. Morse has been involved in the restaurant and hotel business for 30+ years with roles ranging from a busboy at Abadessa’s in Hingham, MA, to line cook at Atlantic Café in Nantucket, to Floor Manager at Backbay Restaurant Group, to New England Regional Sales Manager for Starwood Hotels. Before starting Tripleseat, Morse was a VP of Sales for a web startup that delivered Business Intelligence reporting to the restaurant industry.

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Jonathan Morse